The charm of local boutiques is that each shop tells a story and is curated in a unique way. Meet the owners of the Vault Luxury Resale, hear their stories, and peek into the lives of these fashionably local boutique owners.
Sue McCarthy, Diana Ford & Laura Maurice:
The Vault ownership is comprised of Sue McCarthy and her two daughters, Diana Ford and Laura Maurice. We sat down with Diana to find out a little more about this fashionably local team.
How is the family dynamic with you three working together?
We have fun working together, but when we are at the shop, we are so busy that we don’t often have a lot of time to interact. People are surprised to find out that we socialize outside of work all the time. Our families take vacations together and we often have dinner together.
The three of us have very different styles, which is a good thing. We are surrounded by fabulous things every day and we never argue or compete for them. Laura recently called me from a closet buyout and said, “There is the most amazing bag here, but, damn it, it’s more your style!”
Do you each have a different role within the business?
My sister, Laura, is our chief curator and also heads up our social media. She works with our out of town customers and celebrities who have things to sell. She researches what they have and if it’s worth the trip to secure it. She is the brand expert and knows the latest and greatest that the top brands have to offer.
I (Diana) am in charge of marketing and events. When we opened this new store, one of our goals was to have an event space to host events and give back to the community. The upper level transforms into a fabulous space for things like fashion shows and parties. Ninety per- cent of what I do is plan our events. I also organize shopping trips a couple of times a year.
Sue is the boss lady. She takes care of finances and the big picture. Whatever direction she wants the business to go is always the right one.
What is the oldest piece of clothing that you own?
I call it the “rib breaker.” It’s a velvet Yves Saint Laurent top that I bought in Paris a long time ago. It’s called a rib breaker because I’d have to break a few ribs to wear it again. It’s just so pretty that I’ll never get rid of it.
All three of us are purgers by nature so we never hold on to our things. We know there is something better just around the corner.
How often do you change handbags?
Maybe once every six months. Seriously, I just don’t have time to think about it! (Yes, reader, you ARE thinking what we’re thinking. OMG!)
Favorite designer currently?
It used to be Chanel but now it’s Gucci. Gucci is just so edgy, hot and retro. I also love the Nancy Gonzalez crocodile bags which are understated and gorgeous. Laura has always been a big fan of Gucci. My mom loves Chanel but carries a Tumi bag every day. She wants her hands free and prioritizes comfort because she travels so much.
What is the favorite part of your job?
It’s like Christmas every day! We never know what’s going to walk through that door. It could be an “it” handbag that is on a huge wait list, or the hottest vintage Gucci tote. It’s something cool every day! That never gets old!
What advice would you give someone wanting to open a boutique?
You have to have a passion for it. You have to be ready to work really hard.
If you weren’t doing this what would you be doing?
Traveling. I will work for travel. I used to work for Maritz Corporation so traveling is in my blood.
Laura would be a fantastic food critic if she wasn’t doing this. Her Instagram feed is filled with her amazing food experiences.
Sue will always be an entrepreneur. She’s the Dali Lama of business ideas.
How do people find The Vault Luxury Resale?
Word of Mouth. That’s how we’ve acquired most of our business, particularly in New York, because our existing customers refer us to their friends. It’s all about trust. We are trying to get that same momentum in Nashville. There are so many great closets in Nashville!
We also started Facebook Live about a year ago on Tuesdays and Thursdays at 2 pm central and the exposure has been amazing. Gucci is following us along with stylists from LA! These bi-weekly live posts have majorly increased our sales and acquisitions.
Tell us about the Chalkboard of Local Charities on the wall:
We host several events for charitable organizations at The Vault Luxury Resale. We underwrite the costs of food, drink, valet parking and also donate 10% of sales back to them for the evening. Last season we did nineteen private events and we already have sixteen upcoming events on the calendar. In just four years we’ve given over $100,000 back to the community.
Recently, Sue and I visited Operation Food Search. They are in dire need of funds during summer break because they are feeding kids that aren’t getting meals at school. We wanted to help out so we’ve been donating the proceeds from the sale of every 5th or 6th bag to the organization.
On July 19th we announced on Facebook Live that we’ll be raffling off a 2015, classic, Chanel handbag to a lucky winner who buys a Golden Ticket from us. Tickets are $100 each and ticket sales will be limited. Our goal is to raise $100,000 for Operation Food Search. The winner will be announced on October 20th!
Good, Better Best and beyond!
The book, Good Better Best, just released this past spring is about owner Sue McCarthy’s life. It is a fascinating read and will be officially launched at the shop in early August. The Vault Luxury Resale hosts about two to three public events each season. Look for one this fall with the perfect combination of fashion and food trucks. To find out more, follow The Vault Luxury Resale on Facebook and Instagram.