My time, my place, my self, our city! Women’s fashion and lifestyle brand, Soft Surroundings, is proud to be founded and designed right here in St. Louis! BoutiqueNAV welcomes this growing, “Fashionably Local” business to the site! Take a look into the #LiveSoft company!
Saint Louis owned, Soft Surroundings, was originally established in 1999 as a catalog distribution business. The catalog featured flattering and flowing lounge wear for woman of all ages. The idea was to come home after a long day and change into something more comfortable, but still remain stylish in globally inspired fashions.
In 2005 Soft Surroundings opened their flagship store which is still located in Brentwood, Missouri. Since then, the company has grown to 57 stores nationally, with 2017 being it’s biggest year for growth! They are on a mission to help women around the country #LiveSoft, and with their growing store front presence, they’ve made it easier. Now customers can feel, and try on, the luxurious fabrics that are so carefully selected by the St. Louis based design team.
Soft Surrounding designers search globally for inspiration to bring customers unique looks that stay true to their brand and their “Live Soft” mission. We heard from many of the designers just how much they love working for Soft Surroundings. The climate within the company seems just as inviting as the stores themselves. Check out what Sarah has to say:
“After working for a brand in Arkansas, I was ready to be closer to home and move back. The culture in St. Louis and at Soft Surroundings is a lot about family. We are a family here. We have respect for each other. I love designing for a customer who is in a special place in her life and designing garments that she is excited about. I know that she appreciates the time that goes into the details and quality of the pieces we design and sees them as investment pieces. I like that we are more of a slow fashion brand, designing pieces that our customers will cherish for years or even the rest of their lives.” – Sarah Clay, Product Development and Design Supervisor
A visit to each store promises a small boutique feel. The store is stocked with such treasures as the jewelry collection called “Robin’s Travels” which is sure to inspire. Pieces are carefully hand selected from all over the world with the Soft Surroundings customer in mind. We love the bling and the cute logo too!
You’ll find a beauty specialist at each store to help you find the right products for your skin. Whether you are shopping for skin care or makeup they offer free trials and applications of any product. Jane Iredale is one of the more popular skin care lines from Soft Surroundings but we discovered a wonderful line called Blue Copper that has a beautifully, light fragrance. We also sampled an age defying skincare product called Fillerina. Lauren, a skin care specialist (with amazing skin) applied Fillerina on both of our faces. She explained that it works as a topical filler (no needles!) We were sold! Plus the store was offering a buy one product and get one at 40% off! We’ll let everyone know how it works out!
During our visit to the flagship store in Brentwood we found so many beautiful things and gift ideas! Here are a few of our faves but we could have stayed all day!
Last but not least, each store carries a unique selection of furniture to complete your “live soft” world, including beds, bedding, lounge chairs, home accessories and more. Large items may be shipped at no charge (!!!) if ordered within the store (excluding any items over 400 lbs).
Soft Surroundings is a true asset to their Saint Louis hometown. The company gives back to our area as sponsors for local charities such as The St. Louis Alzheimer’s Association, Cardinal Glennon and Celebrate Style among so many others. Their mission to support local is what BoutiqueNAV is all about, which is why BoutiqueNAV is thrilled to join forces with Soft Surroundings in their campaign to show local pride: My time, my place, my self, our city! We are fashionably local STL!
Click below to see inside the world of the Soft Surroundings design team and their amazing process. For products and more information: Soft Surroundings