Rachel Forst of Rachel’s Grove

The charm of local boutiques is that each shop tells a story and is curated in a unique way.  Meet Rachel Forst of Rachel’s Grove, hear her story, and peek into the life of this fashionably local boutique owner.

RACHEL FORST:  RACHEL’S GROVE

OPENED: March 7th, 2015

What made you decide to open your shop?  My sister and nieces had talked about opening a women’s clothing boutique for several years. When my oldest headed off to college, the time seemed right. It was a boutique or law school. We picked a boutique!

Have you always loved fashion?  I’ve always been interested in what my friends and family were wearing, but with a twist. For example, one of my sorority formal dresses in college was an off-the-shoulder dress like everyone else was wearing, but mine was in a gorgeous royal blue and white print with the off-shoulder ruffle done in the contrasting white and royal blue print. I did not look like everyone else!

What was your favorite piece of clothing when you were growing up?  A tee shirt that said, “Here comes trouble!”

What is the oldest item of clothing that you own?   I still own the dress that I wore to our wedding rehearsal dinner. We got married in Orlando, where I am from. My husband’s parents hosted a luau at my mother’s home. The dress is a deep kelly green with fuchsia and gold crabs on it. It was fun and casual, very Florida, and set the right tone for our event. It doesn’t fit me anymore, but I can’t bear to throw it out!

Favorite item of clothing your currently own:  Any of my Jude Connally dresses. They are colorful and easy to wear. They don’t wrinkle and are machine washable.

What is your favorite item in the store right now?  My favorite item in the shop right now is the Southcott Indian Summer tee in coral. It’s made from the softest bamboo, is long-sleeved, has front seem detailing, and is a high-low top. It looks great with white jeans or navy pants.

What is the best part of your job?  I love watching customers come out of the dressing room when they’ve found something they love. Their entire faces light up because they feel so good. That’s the first thing I look at when a customer asks my opinion, her face. What she’s wearing is secondary.

What is your favorite boutique when you travel?  I don’t have a favorite boutique. I love them all!

Favorite destination city to shop? Charleston, South Carolina

Advice you would give someone wanting to open a boutique.  Location, location, location!