Rosemary Barry of Heels Boutique

The charm of local boutiques is that each shop tells a story and is curated in a unique way.  Meet Rosemary Barry of Heels Boutique, hear her story, and peek into the life of this fashionably local boutique owner.


OPENED: April 2008

What made you decide to open your shop?  I had my “A-hah” moment when I walked through the door of the first Heels Boutique in Chicago owned by my sister-in-law and four of her friends.  I said, “This is what I want to do!”  We looked for a year and a half for a good location and settled on Wildwood, MO.  Originally the shop just carried shoes, handbags and jewelry but we kept adding more and more clothing as time went on.  We celebrated ten years this April!

Have you always loved fashion?  I’ve always loved fashion and was voted “best dressed” at school.  I especially love shoes because when clothes don’t fit you can always get a new pair of shoes!

What is the oldest item of clothing that you own?  I’ve had a pair of black, classic pumps for about 20 years.

Favorite thing in the shop?  Our Mark Jenkins line of shoes!  We could really just be a Mark Jenkins concept store because we sell so many pairs of his shoes!

Favorite part of your job?  My customers.  I just love all the people we’ve met that come shop with us.  I really consider them friends.

Favorite destination to shop?  When I’m on vacation, I really don’t shop, I relax.

The best advice you would give to someone wanting to open a boutique?  Do your homework, assess the risks, but if you really want to do it – go for it!  The most important thing is that you have to be present every day and in touch with your customers.  If you decide to go for it you have to be all in!